The Effects Of Televısıon Commercıal Advertısement To Spend Pocket Money Of Prımary School Chıldren In 3rd., 4th. And 5 Th. Grade.

Abstract

The purpose of this study was to investigate the effects of TV Commercial advertisement to spend pocket money of primary school children in 3rd., 4 th and 5th grade. The samples were the 2281 children choosen from low, middle and high socioecomic level families. Analizing the causes of advertisement with respect to gender (sex), socioeconomic levels end class level music and song factors were found the first priority preference (p<0.05). Random sampling children are shown tendency to buy chocolate and sweet candies with their pocket money statistically no difference was found by gender (sex) (p>0.05). Contorary to this children from higher socioeconomic class had shown statistically differences for preferences (p<0.05). The reason of families for not buying this advertised material, was "They are expensive and not good for our health".